001 - INTENT
Redesign a brand for a new wave of education savers.
002 - STORY
During my time at Thesis I helped create and shape a wordmark and branding materials for Embark, Oregon’s premiere 529 College Savings plan. Formerly OCSP, Embark’s brand was redesigned from the ground up to usher in a new world of future-forward education savers. Embark’s brand identity symbolizes growth, learning, and possibility. It’s designed to feel both sophisticated and welcoming.
SERVICES
Logo Design
Campaign Ideation
Website
Social Media
003 - IMAGERY
The work.
001 - INTENT
Redesign a brand for a new wave of education savers.
002 - STORY
During my time at Thesis I helped create and shape a wordmark and branding materials for Embark, Oregon’s premiere 529 College Savings plan. Formerly OCSP, Embark’s brand was redesigned from the ground up to usher in a new world of future-forward education savers. Embark’s brand identity symbolizes growth, learning, and possibility. It’s designed to feel both sophisticated and welcoming.
SERVICES
Logo Design
Campaign Ideation
Website
Social Media
003 - IMAGERY
The work.
001 - INTENT
Redesign a brand for a new wave of education savers.
002 - STORY
During my time at Thesis I helped create and shape a wordmark and branding materials for Embark, Oregon’s premiere 529 College Savings plan. Formerly OCSP, Embark’s brand was redesigned from the ground up to usher in a new world of future-forward education savers. Embark’s brand identity symbolizes growth, learning, and possibility. It’s designed to feel both sophisticated and welcoming.
SERVICES
Logo Design
Campaign Ideation
Website
Social Media
003 - IMAGERY
The work.
